It takes years to create the tacit and explicit knowledge required to manage data in a specific industry. Because of our employees, from systems analysts to data analysts to PhDs that model customer behavior, we are able to offer you the comprehensive automotive customer data integration solution that is Polk CDI. With a low employee turnover rate, our people are truly our greatest assets.

Since our sole focus is automotive, especially automotive consumer data, it is likely that we know more about your customer than most. This is due to the fact that whatever customer, household and vehicle registration database you hold is a subset of our automotive consumer database holding household and vehicle registration information. We are making this point to impress upon you that we believe we can manage your data better than any organization. Automotive consumer data integration and management is our core business.

Allowing those who have spent a lifetime working on managing automotive consumer data to manage your data will allow you to focus on where your core business lies; manufacturing, marketing and selling your automotive products and services. Our expertise can help you get the most out of your data.

During our years of automotive consumer data management, we have created and continuously improved our Automotive Consumer Data Model that handles the unique requirements of the automotive industry. It successfully captures automotive and consumer data and manages the ever-changing data formats, relationships and sources in a flexible and scalable manner.